Swiss Military brings to the world Premium Lifestyle Products bearing the highest quality standards at surprisingly affordable prices. Being a one-stop shop in 26 countries globally the brand serves virtually every aspect in Men’s Lifestyle from Travel Gear, Writing Instruments, Watches, Garments, Accessories, Kitchenware, Eye Gear, Leather Goods, Outdoor/Hiking, Footwear, Cosmetics & Electronics with over 1800 present SKU’s in the global portfolio. Values such as reliability, quality, innovation and sustainability stand for the true spirit of Switzerland which is adhered to with every product

Swiss Military products are designed for perfection in style, aesthetics, usability and affordability with a touch of grandeur. “Exclusivity” is key here as the product in question has to stand out in an over-saturated and repetitive market. 

Over the past 30 years of the brands existence, it made a strong presence in 26 countries globally, with brand registrations in 40 countries and over 600 retail stores in Europe alone across various product segments namely Travel Gear, Writing Instruments, Watches, Garments, Accessories, Kitchenware, Eye Wear, Leather Goods, Outdoor/Hiking, Footwear, Cosmetics & Electronics with over 1200 present SKU’s in the global portfolio.

Sunrise Trading Co. is a leader in custom order merchandise and supplying of branded merchandise both to retail and institutional large corporate customer needs.

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